There are many different steps that need to be taken in order to achieve success, and here are the most important 3 (even though there will always be more!)- find your passion, find your niche, and don’t forget to have fun!
#1. Find your passion
Baking is something that you should do because you are passionate about it, not because you want to make money or have a great social life. You cannot be passionate about doing something that you only endure for a little while (food business especially!) – this will inevitably lead to burn out and disillusionment. If you are not truly interested in baking, then there are plenty of other careers that will satisfy these needs! So, just ask yourself the question ‘why do I bake’? If it is for the wrong reasons then change them and find what really drives your passion!
#2. Find your niche
As so well put by Seth Godin ‘find your purple cow’. What do I mean? Well, by this I mean that you need to stand out from the crowd! You have to do something different, or better than your competitors. What is it that you can offer people that makes you special? It could be smaller cupcakes, bigger portions, organic ingredients etc. Whatever it is, and whoever you are- just stick to what makes you unique and make sure other people know about it as well!
#3. Have fun!
Yes, baking should be fun! You will much more likely want to do something if it feels like a hobby/passion rather than a job – therefore enjoy yourself whenever possible. Make sure all of the equipment in your bakery has been chosen with care so that everything works smoothly together (the right oven/mixers/pans etc.) and that you know how to use them properly. And have fun experimenting with flavours! There is nothing better than eating something that you have created yourself, so make sure it tastes good too ;).
#4. Quick note
Of course there are many other things to consider when starting a new business such as insurance, bookkeeping and the legal side of running a bakery, but these 3 tips will undoubtedly keep your passion for baking alive when times get tough. Remember why you started out in the first place and don’t let anything get in your way! You can use a restaurant closing checklist or something similar to help you stay on track.
Good luck everyone 🙂